This webinar is designed for animal shelter representatives who utilize social media and want to learn how to communicate effectively with community members before, during and after disaster-related events, through social networking platforms, on the following topics:
- The differences and benefits of 3 different top social networking platforms to use in an emergency or Disaster-Related Event (Facebook, Twitter, and WhatsApp)
- The importance of developing an Emergency or Crisis Communication Plan
- The significance of approvals for shared images and videos, internal and external control policies.
- Tips for creating educational graphics to promote on social media before disaster-related events happen, helping the community become familiar with being prepared
- Gain familiarity in developing and producing accurate information from sources during an emergency or disaster-related event, including use of appropriate hashtags
- Learn techniques for answering questions from the public in a concise, standard language, through the use of effective, combined methodologies
- Efficient techniques to track information posted
- Importance of creating and using sharable graphics
- Animal Reunification: Best practices and proven methodologies during and after a disaster-related event
- Posts that could help gain the attention of grantors and donors to assist organizations in a time of need
- Importance of coordination with Government, State and/or County Organizations
- Useful techniques regarding backup plan(s) in case of power outages
- Capturing lessons learned and moving forward after a disaster-related event
Other Webinars with this Speaker:
- Jan18: Intro to Social Media Marketing for Animal Shelters
- April 7: Social Media & Disaster-Related Events for Animal Shelters (this webinar)
- Aug 11: Social Listening for Social Content for Animal Shelters
- Nov 1: Online Reputation Management for Animal Shelters
- Feb 7: Social Media Marketing Strategies for Animal Shelters
Click here to view and register for other upcoming Animal Welfare webinars on the JCH Platform or
Here to view and register for other upcoming PIO, Social Media and Communications webinars.
The National Animal Care & Control Association (NACA) was formed in 1978 for the express purpose of assisting its members to perform their duties in a professional manner. We believe only carefully selected and properly trained animal control personnel can correct community problems resulting from irresponsible animal ownership. NACA’s purpose is to preserve the Human/Animal Bond by insisting on responsible animal ownership.
