This live presentation is designed specifically for animal shelter representatives who want to learn more about the basics of social media marketing regarding the aspects of social listening and the use of insights/analytics.
Posting compelling content to social networking platforms can be utilized to increase online reputation, receive community support to increase staff morale, while increasing visibility to possibly decrease the animal length of stay/increasing adoptions and so much more!
During this webinar, we’ll discuss the following topics:
- How to identify/categorize your content
- How to create a calendar to ensure your content is balanced
- Step-by-step walkthrough to find insights/analytics on social networking platforms such as Facebook, Instagram, Twitter, and Linkedin
- How to identify your target audience for your posts
- How to determine how often you should post to your platforms
- How to use insights/analytics to determine your strongest times to post content to your platforms
- How to perform social listening through analytics and data to determine your SWOTs
- How to perform social listening through research to gain new ideas for content
- Long-time animal residents and examples of posts that had successful results, helping them find homes.
Afterward, stick around for a Q&A discussion to possibly help answer questions you may have by sharing through our experiences.
Other Webinars with this Speaker:
- Jan18: Intro to Social Media Marketing for Animal Shelters
- April 7: Social Media & Disaster-Related Events for Animal Shelters
- Aug 11: Social Listening for Social Content for Animal Shelters (this webinar)
- Nov 1: Online Reputation Management for Animal Shelters
- Feb 7: Social Media Marketing Strategies for Animal Shelters
Click here to view and register for other upcoming Animal Welfare webinars on the JCH Platform or
Here to view and register for other upcoming PIO, Social Media and Communications webinars.
The National Animal Care & Control Association (NACA) was formed in 1978 for the express purpose of assisting its members to perform their duties in a professional manner. We believe only carefully selected and properly trained animal control personnel can correct community problems resulting from irresponsible animal ownership. NACA’s purpose is to preserve the Human/Animal Bond by insisting on responsible animal ownership.