Social Listening for Social Content for Animal Shelters

Registrations: 162

Date/Time by Timezone

Thu, Aug 11th, 2022 1:00 PM - 2:15 PM ET
Thu, Aug 11th, 2022 12:00 PM - 1:15 PM CT
Thu, Aug 11th, 2022 11:00 AM - 12:15 PM MT
Thu, Aug 11th, 2022 10:00 AM - 11:15 AM PT
By reserving your seat, you are agreeing to all aspects of our Legal Liability Waiver and give consent to Justice Clearinghouse to use this information to send additional communications as described in the Privacy Policy below. You agree to indemnify and hold JCH and the presenter harmless from any lawsuits, damages, injuries, losses or claims arising from your decisions as to how to use this information.

This live presentation is designed specifically for animal shelter representatives who want to learn more about the basics of social media marketing regarding the aspects of social listening and the use of insights/analytics.

Posting compelling content to social networking platforms can be utilized to increase online reputation, receive community support to increase staff morale, while increasing visibility to possibly decrease the animal length of stay/increasing adoptions and so much more!

During this webinar, we’ll discuss the following topics:

  • How to identify/categorize your content
  • How to create a calendar to ensure your content is balanced
  • Step-by-step walkthrough to find insights/analytics on social networking platforms such as Facebook, Instagram, Twitter, and Linkedin
  • How to identify your target audience for your posts
  • How to determine how often you should post to your platforms
  • How to use insights/analytics to determine your strongest times to post content to your platforms
  • How to perform social listening through analytics and data to determine your SWOTs
  • How to perform social listening through research to gain new ideas for content
  • Long-time animal residents and examples of posts that had successful results, helping them find homes.

Afterward, stick around for a Q&A discussion to possibly help answer questions you may have by sharing through our experiences.



Other Webinars with this Speaker:


Click here to view and register for other upcoming Animal Welfare webinars on the JCH Platform or

Here to view and register for other upcoming PIO, Social Media and Communications webinars.




The National Animal Care & Control Association (NACA) was formed in 1978 for the express purpose of assisting its members to perform their duties in a professional manner. We believe only carefully selected and properly trained animal control personnel can correct community problems resulting from irresponsible animal ownership. NACA’s purpose is to preserve the Human/Animal Bond by insisting on responsible animal ownership.





Additional Resources
2 years ago
Intro to Social Media Marketing for Animal Shelters
Social media marketing is important. But this fact was only emphasized further during the pandemic a […]
3 years ago
Animals in Disasters: How to Help Your Community
Probably one of the best developments that we’ve seen in the last few years related to critical ev […]
4 years ago
Thoughts about Agency Responses from Katie Nelson
Katie Nelson has an incredible way of sharing lots of terrific insights and advice during her webina […]
6 years ago
Implementing Social Media for Your Agency: An Interview with Kate Kimble
Social media has come a long ways from the days of AOL and MySpace. But is your agency keeping up wi […]