In early 2021, a mob of thousands launched a violent assault on the United States Capitol in an attempt to halt the counting of the electoral ballots. The mob’s sustained assault at the Capitol precipitated an equally unprecedented response, with an urgent request for the Metropolitan Police Department (MPD) to come defend the Capitol. Without hesitation, MPD officers responded to the grounds to restore order and defend our country’s democratic process.
The reality of emergencies is that they frequently come unannounced and can happen in any community. The PIO office at MPD responded quickly and strategically to ensure that the tremendous obligation of keeping our community informed during the crisis was fulfilled. Following the event, the story of MPD’s heroes was broadcasted around the world, in part due to the strategic and planned actions of the PIO office. In this webinar, you will learn:
- Key approaches to quickly and effectively communicate with a local and national audience during a historical, major city event,
- Internal communications strategies to connect with every member of your department (everyone is a spokesperson),
- Utilize opportunities to change and shift the narrative of public opinion and the media.
This webinar is part of the JCH Summer School Program. From June 1-August 31, 2023, attendees will receive a certificate of attendance via email about one hour after the conclusion of a webinar.
Want to join us for other Summer School webinars? Check out our Summer School Calendar and register today!
