Online Reputation Management for Animal Shelters

Registrations: 281

Date/Time by Timezone

Tue, Nov 1st, 2022 3:00 PM - 4:15 PM ET
Tue, Nov 1st, 2022 2:00 PM - 3:15 PM CT
Tue, Nov 1st, 2022 1:00 PM - 2:15 PM MT
Tue, Nov 1st, 2022 12:00 PM - 1:15 PM PT
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This live presentation is designed specifically for animal shelter representatives who utilize social media and want to learn more about how to manage your online reputation.

Posting compelling content to social networking platforms can be utilized to increase online reputation, receive community support to increase staff morale, while increasing visibility to possibly decrease the animal length of stay/increasing adoptions and so much more!

During this webinar, we’ll discuss the following topics:

  • Social Media Marketing Psychology
  • The importance of developing an Online Communication Plan, including examples of standardized responses
  • Building your brand including fonts, colors, and keywords
  • The value of posting with a purpose and posting consistently and how to schedule posts using platforms or a calendar
  • Using social listening techniques to increase familiarity
  • Importance of creating and using sharable graphics
  • Managing online reputation crisis with examples of successful results

Afterward, stick around for a Q&A discussion to possibly help answer questions you may have by sharing through our experiences.



Other Webinars with this Speaker:


Click here to view and register for other upcoming Animal Welfare webinars on the JCH Platform or

Here to view and register for other upcoming PIO, Social Media and Communications webinars.




The National Animal Care & Control Association (NACA) was formed in 1978 for the express purpose of assisting its members to perform their duties in a professional manner. We believe only carefully selected and properly trained animal control personnel can correct community problems resulting from irresponsible animal ownership. NACA’s purpose is to preserve the Human/Animal Bond by insisting on responsible animal ownership.





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