Social media can be a place for both connection and conflict, and public service organizations are often the target of critical commentary online. While showing up to the virtual conversation is a necessary element in every organization’s communication plan, managing toxic comments can be a challenge, especially when high-profile incidents generate media coverage and Internet rage.
Successfully navigating negativity requires a strategic approach to understanding your audience. In this webinar, learn how to recognize the difference between upset community members, angry stakeholders, and Internet trolls. Gain perspective on the psychology of trolling behavior, First Amendment moderation considerations, and tips on when to escalate an issue to your threat assessment team. Exposure to constant negativity can take a toll on those managing content, and this presentation will also offer practical strategies for minimizing the personal mental health impact.
