Intro to Social Media Marketing for Animal Shelters

Registrations: 418

Date/Time by Timezone

Tue, Jan 18th, 2022 3:00 PM - 4:15 PM ET
Tue, Jan 18th, 2022 2:00 PM - 3:15 PM CT
Tue, Jan 18th, 2022 1:00 PM - 2:15 PM MT
Tue, Jan 18th, 2022 12:00 PM - 1:15 PM PT
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This webinar is tailored specifically to animal shelter representatives who want to learn more about the basics of social media marketing and how it can be utilized to increase online reputation, receive community support to increase staff morale, increase visibility to possibly decrease the animal length of stay/increase adoptions and so much more!

  • Definition of social media marketing including several basic terminologies (such as content, reach, engagement, and reactions).
  • Discussion of the 5 networking platforms such as Facebook, Instagram, TikTok, Twitter, Linkedin and YouTube noting the differences between them, and tips to understand how may or may not work for your organization.
  • Learn about the importance of social media marketing and ways to demonstrate analytics to potentially prove the ROI
  • Understanding of content and the importance of consistent posting. We’ll talk about the psychology of social media marketing and go over a few recipes for success.
  • The importance of ‘posting with a purpose’ and the value of social listening, including the presentation of a few examples of successful posts.
  • Long-time animal residents and a few examples of posts that had successful results.
  • The importance of return to owner posts including photographs and videos
  • The impact of creating sharable graphics, how you can easily make them, and the importance of building your brand online.
  • Research a way to develop an efficient social media plan and help you understand what your goals for your online presence might be
  • The significance of building your online reputation to potentially receive greater community support.
  • Creating an emergency or crisis communication plan in case it’s ever needed.

 

Other Webinars with this Speaker:

 

Click here to view and register for other upcoming Animal Welfare webinars on the JCH Platform or

Here to view and register for other upcoming PIO, Social Media and Communications webinars.

 

 

 

This webinar has been certified by the National Animal Care & Control Association and is approved for 1 Continuing Education Unit. Please refer to your NACA membership portal for current CEU submission process. Current NACA Members who attend the live presentation or watch the recording will be able to download a jointly issued attendance certificate that includes the National Animal Care & Control Association logo. Visit the NACA training page for a complete list of future trainings.

 

 

 

 

 

Presenters:

Angelina Martin is the owner of Online Media Solutions, a media agency that helps provide social media solutions through education, training via onsite & remote assistance, and educational webinars for animal shelters. Angelina has previously worked as the finance manager/director for nonprofit organizations such as the Animal Legal Defense Fund.

Angelina created her first Facebook page in 2012 to help a special-needs dog get adopted, and left her career in finance to follow her heart through saving & improving the lives of animals through online marketing. Having a background in numbers has helped her develop innovative, successful social media strategies specifically for animal care & control organizations with highly successful results increasing visibility & reach to improve online reputations through social networking platforms.

In 2016, Angelina was awarded the first social media contract for Sonoma County Animal Care & Control increasing their Facebook page likes from 4K to 25K, engagement rate from 500 to 150K (average), 2.2M during disaster-related events, and contributed to increasing live animal release rate from 82% to 91%, saving thousands of animals lives. From 2016 through 2020 Sonoma County went through 4 major disaster related events. After working through so many disasters and emergencies, while being mentored by an experienced operations manager, she also successfully researched, designed, and implemented a successful disaster preparedness plan for the online community and their companion animals.

Angelina has also created educational webinars to help other animal shelters and animal response teams become more prepared for future events. She was recently asked to speak at the annual CalAnimal Conference to talk about Building your Brand Online, including how to use social media during emergencies to promote animal reunification and to increase donations.

 
 
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