The role news media plays in shaping public perceptions of law enforcement has been significant since the Rodney King incident in 1991; this interest and heavy media scrutiny has only been renewed following events such as those in Ferguson, Missouri in 2014 and the murder of George Floyd in 2020.
While law enforcement agencies have taken positive news stories into their own hands via their respective social media channels, it is important for agencies to continue to work with news outlets, building relationships with reporters and assignment editors, and securing positive attention. However, it can be increasingly difficult to place a story in today’s increasingly competitive media landscape. This webinar will help participants:
- Discover the latest, most practical ways to identify the ideal outlets or media contacts that will most likely want your content
- Determine what elements you will need in order to best position your news or content for success
- Learn how to best sustain interest in your agency, leadership, and programs in order to enhance your chances for ongoing positive stories
