Lack of funding and resources are common pain points for animal control and welfare organizations, so any help – be it in-kind, monetary, or volunteer hours – is always welcome. This webinar discusses how organizations can maximize these through effective fundraising.
Outlining the steps to jumpstart fundraising initiatives is Julie Bank. Julie has worked in private non-profit and public animal welfare agencies for over three decades. She is currently a faculty member teaching Development and Fundraising at the University of Florida Veterinary School and is the principal of JBankConsulting providing planning, programming, operational, and administrative support to non-profit and municipal entities.
Specifics of her presentation include:
- Debunking and working through misconceptions about fundraising in government entities through proper planning, strategy, transparency, and patience.
- How fundraising is relationship-building and underlines the importance of trust and communication between the agency and the donors.
- Unpacking the benefits of asking for support from the community, understanding the motivations of people to help, and overcoming fears of asking for help.
- Things to review before fundraising in terms of the organization’s optics, mission and work, processes, and relationship with the community.
- Guidelines when building the fundraising infrastructure
- Reviewing the existing policy and its stipulations on fundraising, or lack thereof.
- Fostering relationships with stakeholders to communicate the need for and goals of fundraising.
- Coordinating with the budget department to determine the impact on the budget allocation.
- Creating a written plan, policies, and procedures for the fundraising initiative.
- Itemizing the programs and beneficiaries that the funding is for.
- The reasons why everyone must be involved in and responsible for fundraising efforts and the importance of formalizing the expectations by integrating it into the org chart and job description.
- The value of capturing data and utilizing a database to track donations and donors, incorporate fundraising into metrics, and demonstrate how fund-raised monies address existing challenges.
- A rundown of the different donors to tap in fundraising efforts, the types of donations that may come, and the types of giving and gifts.
- Having an understanding of the existing financial infrastructure, getting the fundraising goals to align with existing finance processes, and delineating where donations must be spent.
- Creating the policy, processes, and mechanisms to accept donated funds and the benefits of creating donation categories to determine which specific items/services/programs donations are to be spent on.
- Leveraging partnerships and potential partners to maximize fundraising gains.
- How creating a non-profit can make the fundraising process easier and guidelines on operating a 501c-3.
- How to identify the right people for the board, the board’s role, and the need for regular interactions between the board and the organization they are raising funds for.
- A case study illustrating Maricopa County’s Friends of Animal Care and Control fund and friend-raising efforts and outcomes.
- Ideas on how to effectively market fundraising efforts and strategies for success to observe and implement for maximum results.
Questions from the webinar attendees are about:
- Community members providing volunteer hours instead of money donations.
- Overcoming the argument that fundraising is a conflict of interest and that fundraising in government entities is prohibited.
- Utilizing Amazon wishlists and GoFundMe campaigns for fundraising.
- Calculating the value of donated service hours.
- Incorporating an opt-in for licensing renewals.
Other Webinars with This Presenter
- Jan 26: Yes, You Can Fundraise! Fundraising for Animal Welfare Government Agencies (this webinar)
- March 16: Fundraising Tactics, Tips and Ideas for Municipal and Non-Profit Animal Welfare Agencies
Resources and Handouts
- “Ideas for fundraising campaigns and categories for people to donate to rather than a general fund.” — Michaela
- “I knew it already, but appreciated that Ms. Bank emphasized the importance of research to prepare a strong case to seek approval for fundraising, and all the issues to be addressed in the proposed plan. I am working on an animal-related project (not fundraising), and need to convince someone of the need for research, planning, and preparation: you cannot simply tell sad stories and show disturbing photos and expect the result you want.” — Mária Zulick
- “Julie’s enthusiasm and how clear and concise she made everything, and how she has answers to all the questions I never actually even knew to ask, got me excited about fundraising, and I usually feel dread about it. But wow! I actually feel confident about it! I can’t wait to replay this webinar, memorize all the info, and put this stuff into action. THANK YOU SO MUCH FOR THIS WEBINAR!!!!” — Nancy
- “Learned a lot about fundraising. Thank you.” — Rose
- “Great training, learned more about the process I should go in asking for help. Thank you!” — Scott
The National Animal Care & Control Association (NACA) was formed in 1978 for the express purpose of assisting its members to perform their duties in a professional manner. We believe only carefully selected and properly trained animal control personnel can correct community problems resulting from irresponsible animal ownership. NACA’s purpose is to preserve the Human/Animal Bond by insisting on responsible animal ownership.
This webinar has been pre-approved by the Maine Animal Welfare Program for 1 Continuing Education Unit for the State of Maine’s ACO annual training. You can find more information about Certification, required annual training or submitting materials for credit at Maine’s Animal Control Officer Resource Page.