Social Media Intelligence: What Is It and How It Can Enhance Intelligence and Research Capabilities (part 1)

Social Media Intelligence: What Is It and How It Can Enhance Intelligence and Research Capabilities (part 1)
Duration: 60 Minutes
Module 1 Module 1
Recorded on: 2022-04-21
Unit 1 Presentation Materials: Social Media Intelligence
Unit 2 Transcript: Social Media Intelligence
Unit 3 Workbook: Social Media Intelligence
Unit 4 Recording: Social Media Intelligence

Most people now have an online alter ego, aptly called as our “digital selves”. Just having an email address, doing financial transactions online, and subscribing to newsletters or different forms of information sources all comprise the digital self. It contains valuable information about us, our preferences, associations, and behavior, from which intelligence can be gleaned upon. This webinar explores social media intelligence (SOCMINT) and how it is being leveraged by law enforcement to accomplish its mission of serving and protecting the public.

This session’s instructor is Valarie Findlay. Valarie has cybersecurity and cybercrime experience for over two decades, has worked in federal security and intelligence for various government departments, and sits on several North American cyber and law enforcement committees.

Specifics of her discussion include:

  • SOCMINT: What it is, its inception, the sectors that use it benefit from it, and its use in investigations.
  • How SOCMINT and Open-source intelligence (OSINT) are different and how they overlap.
  • The factors considered in SOCMINT analysis and how it is developed into verifiable intelligence relied upon as evidence in legal systems and independent investigations in the private sector.
  • Challenges that organizations may encounter when dealing with SOCMINT in terms of:
    • The time and resources required for analysis, verification, and correlation.
    • Legal concerns on privacy, data ownership and aggregation, jurisdiction, and censorship.
    • The abundance of content that may contain potential evidence.
    • Technology considerations regarding networks, encryption, and device verification.
  • Timeline of use of SOCMINT as intelligence and its potential developments and enhancements.
  • The different types of intelligence pillars that law enforcement and other investigative bodies may leverage.
  • The key areas where SOCMINT can be utilized and the common types of analysis conducted in the criminal justice profession.
  • Using SOCMINT as evidence and the different digital sources and types of evidence in SOCMINT.
  • SOCMINT analysis: The steps and the who, what, where, when, and how of the process.
  • The different SOCMINT platforms where information can be gathered from.
  • The different types of SOCMINT tools based on their function, capabilities, and whether it is paid or available for free.
  • A rundown of the different SOCMINT tools: The social media platform it specifically works in, how it works and what it looks like, its capabilities, and whether it is manual, single function, automated, or a full suite.
  • The critical step of SOCMINT preservation and factors to consider in this step in terms of integrity, comprehensiveness, the format of the exported file, and searchability.
  • Privacy considerations on SOCMINT which vary greatly and depend on the jurisdiction and existing legislation.
  • Examples of how SOCMINT is being used by different organizations across the world.
  • The importance of understanding the limitations and potential issues that may arise from the use of SOCMINT.


Other Webinars with this Speaker:



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Resources and Handouts



The International Association of Law Enforcement and Intelligence Analysts (IALEIA) is the largest professional organization in the world representing law enforcement analysts.  We represent law enforcement analysts in a variety of venues and provide an environment of community by establishing regional chapters. The purpose of IALEIA is to advance high standards of professionalism in law enforcement intelligence analysis at the local, state/provincial, national, and international levels.  Our aim is to enhance understanding of the role of intelligence analysis, encourage the recognition of intelligence analysis as a professional endeavor, develop international qualification and competency standards, reinforce professional concepts, devise training standards and curricula, furnish advisory and related services on intelligence analysis matters, conduct analytic-related research studies, and provide the ability to disseminate information regarding analytical techniques and methods.   IALEIA has a certification program for analysts, a code of ethics, and bylaws that provide structure for the organization.



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