Secrets Don’t Make Friends: How to Ensure You Are Communicating Well With Your Internal Audiences

Secrets Don’t Make Friends: How to Ensure You Are Communicating Well With Your Internal Audiences
Duration: 60 Minutes
Module 1Module 1
Recorded on: 2023-05-04
Unit 1Presentation Materials: Secrets Don’t Make Friends: How to Ensure You Are Communicating Well With Your Internal Audiences
Unit 2Transcript: Secrets Don’t Make Friends: How to Ensure You Are Communicating Well With Your Internal Audiences
Unit 3Workbook: Secrets Don’t Make Friends: How to Ensure You Are Communicating Well With Your Internal Audiences
Unit 4Recording: Secrets Don’t Make Friends: How to Ensure You Are Communicating Well With Your Internal Audiences

How we feel inside emanates outside. The same can be said with organizations. When employees are provided with what they are needed inside, they are able to better assist the customers. This webinar focuses on organizational communication in the criminal justice profession and how efforts within impact the communities they serve.

Leading the discussion is Katie Nelson from the Mountain View Police Department in Northern California. She works at MVPD as its Social Media and Public Relations Coordinator and serves as its Public Information Officer where she manages its social media accounts and outreach campaigns. She presents for public safety agencies on social media best practices and crisis communication strategies and serves as an instructor with the California Office of Emergency Services and the California POST.

Specifics of Katie’s discussion cover:

  • The importance of internal organizational communication but how it is often overlooked, and how it plays a vital role in storytelling efforts and daily interactions.
  • Statistics illustrating the disconnect between leadership and employees’ perspectives on internal communication and employees and leadership’s expectations of each other.
  • The value of a 360 feedback loop in ensuring employees’ voices are heard and leadership is made aware of changes required to address employees’ needs.
  • Utilizing SMART Logic as the best format to ensure clarity when communicating with people internally.
  • The significance of creating an internal communication culture that utilizes all available means tailored to the employees’ needs and preferences.
  • Examples of internal communication channels and tips on how to make these channels more effective.
  • How the Mountain View Police Department created its internal communication culture through…
    • An internal communications committee with members from across all levels.
    • A survey that solicited employee feedback to identify strengths, weaknesses, and opportunities.
    • A monthly newsletter that provides pertinent updates, recognition, and reminders.
  • The importance of making communication a conversation that fosters inclusiveness, respect and accountability, and the central role of leadership in creating strong internal communication practices.
  • What matters to employees in terms of values and motivation and what employees could do without.
  • Factors related to internal communication that impact employee satisfaction.
  • Internal communication dos and don’ts that highlight the importance of…
    • Quality content and tools for engagement.
    • Engaging as many employees as possible across all levels through multiple messaging using different channels to remove barriers to communication.
    • Forging partnerships that foster creativity.
    • Utilizing communication as a strategic tool for leadership and preparing for and mitigating crisis.
    • Measuring the effectiveness of the communication strategy implemented.
    • Understanding that changes won’t always be welcomed and how effective communication and feedback can help navigate these.
    • Having fun in the process of communicating and acknowledging that there is no way to control every aspect of communication.
  • How organizational communication impacts employee engagement, retention, and well-being.
  • Examples of internal communication best practices and failures in big brands as it relates to…
    • Communication efficiency, information retention, and ease of access.
    • Investing in the workforce as brand ambassadors.
    • Unaddressed internal issues that turn into external crises.
    • Assumptions on the effectiveness of existing internal communication strategy.

Questions and comments from the webinar attendees are about:

  • Executing an internal communication study.
  • Elements of effective communication.
  • When leaders and supervisors tend to listen.
  • Using video-based communication updates.
  • The app used by Stagecoach for employee communications.
  • Keeping certain information classified.
  • Soliciting newsletter content from different units within the organization.

 

Other Webinars with this Presenter

 

 

Click here to view and register for other upcoming PIO, Social Media, and Communications webinars on the JCH Platform.

 

 

Resources and Handouts

 

Audience Comments

  • “This was a very good webinar, very informative and Katie was super engaging!!” — Harmena
  • “This was a great webinar!” — Heather
  • “The interaction and how we were drawn into the conversation. It felt personable. Great info to take back and share with others in my department. Thank you.” — Lillian
  • “The presenter was knowledgeable and she was able to keep her audience engaged. All information presented today was very helpful!” — Stephene
  • “This webinar was phenomenal! The only feedback I have is that it moved a little faster than I would have liked. I couldn’t keep up with everything the presenter was sharing.” — Trevicas
  • “Valuable everything, but the best part for me was do’s and don’ts.” — Mery

 

Additional Resources
11 months ago
Thoughts about What Matters to Employees from Katie Nelson
During her webinar, Katie Nelson shared a number of great insights and statistics during the webinar […]
11 months ago
Thoughts about Employee Communications from Katie Nelson
During her webinar, Katie Nelson shared a number of great insights and statistics during the webinar […]
11 months ago
Thoughts about Engaged Employees from Katie Nelson
During her webinar, Katie Nelson shared a number of great insights and statistics during the webinar […]
1 year ago
After the Webinar: How to Ensure You Are Communicating Well with Your Internal Audiences. Q&A with Katie Nelson
Webinar presenter Katie Nelson answered a number of your questions after her webinar, Secrets Don't […]
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