In today’s world where information is expected to be delivered to the public in real-time – almost any industry is required to have someone with some level of graphic design know-how to be able to effectively communicate to its audience. Because at one point or another, we may need to create a social media post, flyer, or presentation slide, we want to be able to create compelling graphics to achieve our goal.
Kate Kimble is back on the Justice Clearinghouse to share graphic design fundamentals. Kate is the Public Relations Manager for Fort Collins Police Services (FCPS) in Colorado where she leads their media response team, manages their digital presence, and facilitates engagement between the agency and the community.
Specifics of her discussion include:
- The use of graphic design skills in any profession and its main objective.
- A rundown of the most popular graphic design tools – their features, specialties, and required proficiency to be used.
- The factors to consider when planning a design to ensure that its primary purpose is accomplished.
- The six fundamentals of graphic design, the value and purpose of each, and examples of graphic design best practices as well as those that are ineffective and must be avoided.
- Flow which determines how the viewer will move throughout the content.
- Visual hierarchy that guides the viewer on how to process the content by prioritizing the elements’ importance.
- Grids and lines that provide a sense of organization, reduce clutter and help people process the content and remain engaged.
- White space which provides contrast allowing the content to stand out.
- Readability that considers the visual aspects of color, contrast, typeface, and size choices.
- Environmental considerations that look into the format the content is likely to be consumed and ensuring that the copy and design elements are fit for its purpose.
- The value of a call to action and how to incorporate it into the visual hierarchy.
- How grid and lines are incorporated into digital design tools.
- The concept of trapped white space that creates awkward visual gaps and spatial tension.
- The difference between the display type and the body copy and the font types that work well for these.
- The importance of taking ADA requirements into account to ensure that graphics and content provide appropriate accommodations for specific segments of the community.
- Taking into account the limited time people tend to spend digesting and processing content when designing graphics.
- Ensuring consistency in graphic design through a branding kit and its benefit to the agency.
Questions from the webinar participants are about:
- Web ADA concerns and using all caps/uppercase letters.
- Instances when Comic Sans is actually a preferred typeface.
- Approach to choosing colors/color palette and font types to use for graphics.
- The value of QR codes in graphic design.
- Applying graphic design guidelines to PowerPoint development.
- The most convenient and easy-to-use design tools.
Other Webinars with this Presenter
- July 12: Building Regional Communications Partnerships
- Aug 18: Graphic Design for Public Engagement (this webinar)
- “Excellent. Wish I also had this course 10 years ago.” — Robert
- “Finally, I understand the difference between serif and san serif.” — Richard
- “The fundamentals are some takeaways I will consider in my future designs. The examples provided of the not-so-good designs versus the ones that are more pleasing and easier to digest were very helpful. Thank you!” — Nicole
- “Thank you for sharing this information. To me its an intimidating subject – your presentation was filled with helpful and useful information but not intimidating at all. Thank you!” — Teresa
- “Kate Kimble is a fantastic presenter! I’m glad ADA sensitivity, readability, and designing for mobile devices were covered! Design programs may not have covered those evolving concerns. I highly recommend this training to managers of visual communications staff to provide a common language. It might also lend credence to graphic designers’ arguments for white space and paring down text, which maybe aren’t the easiest conversations to have with writers and/or leadership… Thank you so much!” — Karen