Creating Compelling Mobile Video on the Fly

Creating Compelling Mobile Video on the Fly
Duration: 60 Minutes
Module 1Module 1
Recorded on: 2023-03-07
Unit 1Presentation Materials: Creating Compelling Mobile Video on the Fly
Unit 2Transcript: Creating Compelling Mobile Video on the Fly
Unit 3Workbook: Creating Compelling Mobile Video on the Fly
Unit 4Recording: Creating Compelling Mobile Video on the Fly

Utilizing mobile devices to create videos can be an effective yet easily-implementable way to capture and document incidents in real time as well as create compelling messaging for law enforcement. This webinar walks us through some of the most useful apps, equipment, and tips for mobile video editing as well as a live tutorial and sample outputs.

The instructor for this course is Genevieve Judge from the Sarasota Police Department in Florida. She serves as the Public Information Officer where she develops, implements and evaluates public information initiatives, partnerships and strategies to benefit the jurisdiction. Prior to this role, she worked as a multi-media journalist and news anchor for 10 years.

Topics discussed in this session include:

  • How much of people’s mobile media consumption is in video format.
  • A rundown of the apps and resources Genevieve uses when shooting and editing videos, its costs, features, and benefits.
  • The primary equipment to use when shooting videos to ensure videos are audible and stabilized.
  • Basic shooting and editing tips to employ that highlight:
    • The importance of watermarking photos and videos in marketing your agency.
    • Planning by having a story idea, subject, sequence, and shooting b-rolls.
    • The value of doing audio, lighting and background checks, using a tripod, avoiding the use of zoom and putting the phone on airplane mode/do not disturb to make professional-looking videos.
    • Creativity and fun in the process of telling your agency’s story.
  • Examples of videos that were created using the apps and equipment and implemented the tips mentioned in the discussion.
  • A step-by-step tutorial on how to use an iPhone and iMovie to produce engaging video content for your agency’s social media particularly:
    • Creating a video using photos and video clips.
    • Templates, editing features, and other functions available.
    • Adding music to a project, detaching the audio in a video clip, and isolating and controlling the video’s audio level.
    • Adding a title or text to a video.
    • Previewing and saving the project file for sharing.

Points raised by the audience during the Q&A are about:

  • Whether the video quality impacts social media engagement.
  • Recommended stock photo sources.
  • Using a lavalier microphone versus the phone’s built-in mic.
  • Command staff approval of videos before it is shared with the public.
  • Android-compatible resources.
  • Using transitions versus abrupt cuts.
  • Elements when creating video content intended for recruitment.


Click here to view and register for other upcoming PIO, Social Media and Communications webinars on the JCH Platform.



Resources and Handouts


Audience Comments

  • “Fast-paced, lively, informative, useful information. Genevieve Judge rocks!” — William
  • “I learned how to maneuver the iMovie app. — Karen
  • “I loved the deep dive into specifics, and would love to see more about the additional programs used.” — Kaelyn
  • “I really appreciate showing how iMovie works and the functions within this application. Thank you for your time!” — Marcella
  • “Just the basics on how to use iMovie!!! Exactly the next step I needed! Also, the equipment that was listed at the beginning.” Thank you so much for this informative webinar!” — Nancy
  • “I enjoyed Genevieve’s videos and love her enthusiasm for what she does! Kudos to her and the Sarasota PD! I loved this webinar so much, and I appreciate her walking us through how to create an i-movie! Thank you Justice Clearinghouse!” 🙂 –  — Nicole
  • “I didn’t know anything about this subject. All good to know-including the info on no-cost things for some non-profits. Thank the presenter for sharing her time and knowledge. It is very much appreciated.” — Rose


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