There are lots of fish in the sea. Unfortunately, not all of them are qualified to become peace officers. The challenge of recruitment is very real for public safety and criminal justice agencies. It’s been jokingly said that the existing recruitment strategy is to either steal employees from another agency or hope for a recession so more will be interested to apply for their vacancies.
Joining Justice Clearinghouse on his debut webinar is Michael Parker. He has more than three decades of experience in policing and served as the Commander of the Los Angeles County Sheriff’s Department (LASD) Personnel and Training Command. He spearheaded multiple initiatives with the LASD including internal and external communications, social media strategy, recruitment, testing, and training. He’s internationally-acclaimed having published numerous articles and presented in multiple conferences in the field of policing and governance.
Some of the topics Michael tackled on this session are:
- The importance of updating your agency’s internal pool of recruiters about job vacancies.
- Setting your agency apart from the competition and coming up with a pitch that can convince a potential candidate to choose your agency over others.
- Assigning a dedicated point person for recruitment and a separate one for retention.
- Putting a written marketing/recruitment plan in place and the various considerations when developing this.
- LASD’s recruitment initiative via a texting service that allows citizens to access recruitment information – from detailed ads to application supplements.
- Visual storytelling through videos that provide a glimpse into the life of a peace officer as well as helpful guidelines for applicants.
- Social media for recruitment: The best platforms to use and how to leverage these.
- Attract millennials into your organization by employing the College Talent Scout approach of providing guidance and helping them succeed.
- Other strategies to recruit officers by addressing the obstacles that hinder recruitment success in your agency.
Points raised during the Q&A include:
- Handling internet trolls and negative comments on social media.
- Working with Gen Z individuals, their workplace attitudes, and how to harness their strengths.
- How to effectively utilize print ads in the world of digital media.
- Agency presence in colleges and universities, and how this works to an agency’s advantage.
- Cost-effective recruitment strategies and the value of allocating budget for social media ads.
- Conducting a cost-benefit analysis to demonstrate the significance of recruitment and having dedicated recruiters.
- The cost of employing shortcode message services.
- The optimal length of videos for social media.
- Offering monetary incentives for potential employees.
Handouts and Resources
- PERF Report: The Workforce Crisis and What Police Agencies Are Doing about It
- Law Enforcement Best Practices: Lessons from the Field
Other Webinars in this Series Include:
- Marketing and Hiring: How to Stand Out When You’re a Small Fish in a Big Pond
- (This Webinar) Creating a Constant Stream of Recruits: Finding Great People to Meet Your Agency’s Goals
- March 26: Responding to a Recruiting Crisis: Using Innovative Tactics to Transform Your Recruiting Practices
- April 7: The Workforce Crisis and What Law Enforcement Agencies Are Doing about It.
- May 13: Recruiting and Retention of Police: Strategies for Small and Medium-Sized Agencies
- June 24: The New Generations: How to Recruit, Retain and Motivate
- July 28: Creating an Agency Culture of Excellence that Attracts the Right Recruits, Keeps the Right Team, and Promotes the Right People
- Aug 27: The Secret Sauce to Finding the Best Candidates
- Nov 3: Creating and Maintaining a Great Workforce: Recruiting and Retaining Quality Employees
- Dec 10: Recruiting the Next Generation to Your Agency
- “Very good. I am an HR person and recruiting is always at the forefront of my mind.” — Dawn
- “The main area’s that we need to focus on for recruiting.” — Donovan
- “Specific ideas on recruitment videos and use of Instagram.” — Thomas
- “Don’t just have a recruitment video, have many. People in the videos should be the demographic for who you are trying to recruit.” — Jackie
- “This was one of the best webinars I have attended from JCH. We have NIXLE and like a big dummy I had never thought about using it for this and I loved the text option to learn a lot for potential applicants.” — Stephanie
- “That social media is one of the important ways to go, even for us dinosaurs. Recruitment is obviously not a one-hour topic, but very well put together and I enjoyed it… Thanks!” — Mark