Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident

Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident
Duration: 60 Minutes
Module 1Module 1
Recorded on: 2023-08-17
Unit 1Presentation Materials: Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident
Unit 2Transcript: Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident
Unit 3Workbook: Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident
Unit 4Recording: Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident

In the realm of crisis communication, navigating the intricacies of critical incidents and effectively engaging with communities is a complex endeavor. Captain Brian Bubar of the San Pablo Police Department delves into the essential considerations, strategies, and case examples, emphasizing the importance of transparency, context, and adaptability in maintaining public trust and legitimacy.

Captain Brian Bubar is the SPPD’s Services Captain overseeing Investigations, Priority Oriented Policing, and Services units. He has led the Hostage Negotiation team for more than 10 years and served as the department’s public information officer for the past 7 years and created the Social Media team to develop comprehensive public communication and engagement strategies.

Specifics of his discussion include:

  • An overview of San Pablo, California’s geography, area, and population and the SPPD’s calls for service, violent crime rates, and organizational hierarchy.
  • What crisis communication as it relates to protocols and technology to protect an organization’s reputation during disruptions, especially in the public sector where community trust is critical.
  • The role of a PIO is vital in crisis communication, ensuring transparency and timely information sharing with the community – and how this can be an assigned or ad hoc role.
  • How high-profile incidents like George Floyd’s death highlighted the need for swift and transparent public communication, leading to shifts in laws and public perspectives.
  • Factors to take into account and that impact how crisis communication is conducted.
    • Camera technology that empowered crowdsourcing of information in real-time significantly affecting how police departments publicly respond to incidents.
    • Press conferences – who the public must hear from depending on the incident’s severity and timelines to conduct these given the swift cycle of news and information.
    • Social Media: It’s power in engaging with the community and shaping public narratives, and considerations for the platforms to use.
  • SPPD’s considerations when building their social media team, the makeup of their followers, and their social media engagement strategy.
  • The subjective nature of what constitutes a crisis.
  • What critical incident briefings are, its purpose, and its typical format and components.
  • Considerations in critical incident briefing production as it relates to the timeliness, context, purpose, presenter or narrator, content, and language.
  • Case examples were provided throughout the presentation to demonstrate:
    • How long it took to get a statement from involved agencies 30 years ago.
    • Changes in how press conferences are conducted.
    • How social media facilitated public outroar on critical incidents and shaped the public’s opinion on law enforcement.
    • That what is considered a critical incident or a crisis varies by community and what must be done to effectively address it.
    • How community briefing videos are able to provide the public with context on the events surrounding officer-involved shooting and use-of-force cases.
  • Guidelines before and after releasing community briefing videos.

Questions from the webinar attendees are about:

  • The victim of the victim’s family refusing to release the video.
  • When an incident involves more than one agency/jurisdiction.
  • How footages included in the community briefing videos can potentially impact an investigation.

 

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Audience Comments

  • “I learned a lot from this webinar and appreciate the Captain for taking his time!” — Ashleigh
  • “I appreciated that it’s a new and different (but highly relevant) topic. The course was easy to follow and provided a lot of helpful information. Thank you!” — Annette
  • “Video impact of critical incident Powerfully done and We thank you.” — Jeph
  • “This is one of the best webinars I have attended this year. I learned a lot and appreciate the insight.” — Angela
  • “The presentation really stressed the importance of how to create content with the goal to inform the viewer rather than to persuade, as well as how to present context vital to a concerned community. — Sarah
  • “Great outline of what goes into a community video along with some important considerations in using this technique as a PIO.” — Michael
  • “We are a crisis team within a fire district that assists LE on OIS as well as numerous other things. I found this good to understand, We are OS handing the parent or loved one of the deceased, at the request of LW, but it is best practice to know what everyone’s role is.” — Heather
  • “This was a very well-put-together and informative webinar. He did an excellent job presenting it.” — Kathleen
  • “I love hearing how other agencies are navigating the community and social media. We are all in the same boat.” — Shirley

 

 


 

This webinar is part of the JCH Summer School Program. From June 1-August 31, 2023, attendees will receive a certificate of attendance via email about one hour after the conclusion of a webinar.

Want to join us for other Summer School webinars? Check out our Summer School Calendar and register today!

 


 

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