Building Regional Communication Partnerships

Building Regional Communication Partnerships
Duration: 60 Minutes
Module 1Module 1
Recorded on: 2022-07-12
Unit 1Presentation Materials: Building Regional Communication Partnerships
Unit 2Transcript: Building Regional Communication Partnerships
Unit 3Workbook: Building Regional Communication Partnerships
Unit 4Recording: Building Regional Communication Partnerships

Public service agencies are recognizing the importance of a multi-disciplinary and inter-agency approach to critical incident response as well as the significance of public information and communications teams in these circumstances. This webinar looks into managing these critical incidents from a communications point of view and the value of cross-functional and regional partnerships in these.

This session’s instructors are Madeline Noblett and Kate Kimble. Madeline is the Chief Information Officer for Poudre School District (PSD), which serves 53 schools in Northern Colorado and oversees its Communications Department. Meanwhile, Kate is the Public Relations Manager for Fort Collins Police Services and leads their media response team, digital presence, and community engagement.

Specifics they covered in this webinar include:

  • The importance of relationships and how it enhances public service.
  • Identifying local partners as the first step to relationship-building and a rundown of the typical partner agencies in the public sector
  • The process of establishing partnerships and activities that foster working relationships.
  • Deepening the relationships through joint training that creates learning opportunities, keeps everyone and their communications plans aligned, and facilitates understanding between partners and their roles.
  • The value of cross-promoting and how this amplifies important messages, demonstrate partnership between involved agencies, and establishes “lanes” where the public should go for information and resources.
  • The agencies’ responsibility to keep all involved stakeholders in the loop to maintain coordination.
  • Familiarizing with the different roles, policies, and limits that partner agencies are working under to better understand decisions and positions and prevent conflicts.
  • Instances when giving other agencies a heads up is applicable to and reasons for doing so.
  • How helpful crisis communication templates are at the moment of the crisis, putting together a template repository and sharing it with partners, and soliciting feedback on how templates are written.
  • Critical factors to take into account when crisis strikes:
    • Engaging with partners to clarify roles, protocols and confidentiality considerations, coordinate messaging, and deconflict and ensure communications don’t jeopardize operations.
    • Focusing on the mission which is to provide the right information at the right time so the community can make the right decisions as it relates to the crisis being dealt with.
    • Conduct a debriefing to plan a timely after-action and examine and identify lessons learned from the incident.
  • A case study which demonstrated how the Poudre School District and Fort Collins Police Services worked closely together going through the details of the incident, the challenges faced, decisions made, lessons learned from the incident, and areas for improvement.
  • The mental health toll that responding to and writing about critical incidents can have on public safety professions and the importance of knowing the resources to address the issue early on.

Topics raised during the Q&A are about:

  • Dealing with speculative, skeptical, and stubborn community members with the tendency to believe misinformation.
  • Determining the lead agency in an incident.
  • Working with partners that don’t really stay in their lane.


Other Webinars with this Presenter


Resources and Handouts


Audience Comments

  • “Very good speakers.” — John
  • “The idea of comparing crisis commas plans with regional partners for alignment was terrific.” — Nelly
  • “GOOD INFO. Excellent Program for the Community.” — Robert


Or click here to view and register for other upcoming PIO, Social Media and Communications webinars on the JCH Platform.


Additional Resources
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