After the Webinar: Creating Compelling Mobile Video on the Fly. Q&A with Genevieve Judge

Webinar presenter Genevieve Judge answered a number of your questions after her webinar,  Creating Compelling Videos on the Fly: Lessons for Criminal Justice Professionals. Here are just a few of her response


Audience Question: How important is it to really have a video that looks entirely professional versus putting together a quick and easy video with not a lot of B roll? 

Genevieve Judge: That’s a great question. It really just depends. I’ve put out a video that doesn’t have a lot of content on it. That’s done really well. And I’ve also put together a 10-minute documentary, if you will, that did pretty well, but not as well as I expected. So, it doesn’t have to be professional. I just loved these apps because it gives me an opportunity to look a bit more professional and that I can do on my own. But you don’t necessarily need to do an open in a close, you know? Again, so many people love looking at videos over photos, at least for my agency and from what I’ve seen. Our engagement grows a little bit more with videos than photos. So, even if you just have a video of an officer letting kids turn on the sirens and playing a police car and it’s just one clip and you just want to throw it on Twitter and Facebook. We did that recently. It did fantastic. And I didn’t do anything with it, I think I watermark it. But that was about it, and it did really well. So really, it just depends on what kind of content you have and what your followers are used to seeing.


Audience Question: Are there any stock photos, or sites that you can recommend? 

Genevieve Judge: Absolutely. The two websites that we talked about. Canva, where you can have the free version, or you can have the Canva Pro, when you apply for the non-profit, that typically it’ll let you have it free of charge, or if you want to spend the $200 a year. Envato Elements have stock photos. Both those apps slash websites, I have had great luck finding stock photos, or graphics, or things that I may not be able to take a photo of, but I want to be able to show. Both of those websites have been extremely helpful.


Audience Question: Do you ever use a lavalier mic when shooting video, or do you just use the built-in microphone? 

Genevieve Judge: That’s a great question. I do both actually. It just kind of, depends on, typically, I’m going to use a lavalier mic, or now I’m going to start using my wireless mic that I have when I’m doing interviews. Because I wanted to be able to hear that sound, and I want to be able to hear what my subject is saying. But I have shot video just using the built-in mic. Sometimes I may be away from my car where my microphone is. And as long as it’s not windy and I’m able to hear them. I’ll just shoot it because it’s the moment it’s happening now, and I don’t have time to go back and grab my microphone. So really, as long the built-in mic works, and it sounds good in there, it’s not windy. You should have pretty good luck with it.


Audience Question: Do you share all produced videos with your command staff before releasing them, or just some of them?

Genevieve Judge: That’s a great question. I would say 95% of them I just post on our own. I am part of the command staff. And so, they trust me that what we’re sharing on social media is going to reflect the agency. But recently, we had an officer-involved shooting. We had a use-of-force incident that had body camera footage on both of them, that type of video before I post it, I’m going to vet it through command staff, but typically when it’s more of the PSAs or just the diver being rescued, that’s just stuff that my officers are sending to me that my command staff trusts that I’m going to put out, that’s going to highlight the agency and the best way possible. So, I am in constant contact with them. I typically will let them know, “Hey, I’m going to share a video,” and they may log on and look at it. But, unless it’s some sort of high-profile incident or critical incident that’s related to the video, I typically will just go ahead and post it.


Audience Question: Being an Android user myself, are there any effective tools for video editing on Android, or do we just need to break down and buy an iPhone? 

Genevieve Judge: That’s a great question. I get that question all the time, I am only an Apple person, so I don’t know, and I wish I did. That’s why I like to put the disclaimer that this is mainly for Apple products, but I do believe that a lot of these apps will work on Android from what I’ve learned from different presentations. But as far as, I mean, I don’t think you can download iMovie on Android. I’ve never tried. I wouldn’t think so. But I am, I, unfortunately, haven’t. iPhone Apple product kind of gal, so I wish I could answer that question better. But hopefully the absolute I provided, and there in the handouts attached as well will be helpful. I know some Android sometimes even shoot better videos than iPhones, so I am jealous in that regard.


Audience Question: Videos, where there are a lot of sharp cuts between different scenes. For example, I have a storytime, then a 15-second clip, and another 15-second clip, and so on. Is it important to make sure our videos don’t have these kinds of abrupt cuts when you have transitions between each scene, or it doesn’t really matter anymore?

Genevieve Judge: That’s a great question. I come from the background of storytelling through TV, and now storytelling through law enforcement. I tend to look at my videos, and I want if I can’t tell a story without doing what we can call in TV, a jump cut. I will put a transition, just because I think it, then it’s not as abrupt. But I’ve seen really great videos that have the different jumps without the transitions that have worked as well. I really just think it comes down to what you prefer and what you think will highlight your agency in the best light. I tried to also have our videos put together in a way that if a media outlet, specifically a TV station, needs to pick them up, that they can pick them up and not have to re-edit them. And sometimes our print outlets will also pick them up and put them online. And so, I try to think in a sense of, what am I going to be sharing with our community that follows us on social media. As well as the media outlets that are following us. Can they use this video in a media platform whether it be on TV or online, that will work for their format as well.


Audience Question: Have you ever developed a video intended for recruitment, and, if so, can you describe some of the key elements that you used? 

Genevieve Judge: Absolutely. We are actually in the process now that I have our new Communications Specialist highlighting all of our specialty units. That be crisis negotiation, emergency response team, our dive team, k-9, SWAT. We want to be able to show the different teams that we have right now. We have a recruitment video on our YouTube, as well as our website. we just redesigned our website. And part of the redesign was a sub-site specifically for recruitment. Unfortunately, due to time and because our specialty units are changing so often, and we’ve gone through a transition of command staff in the last two years, that’s been changing constantly. We don’t have the specialty units highlighted, but what we have is a sit down with our chief and our two recruiters. As far as what they’re looking for, and it’s kind of an intimate conversation if you will. It starts out with the chief. It goes into our recruiters. Basically, selling the agency and why we would encourage folks to come work here. And then the chief goes into, you know what, he looks for in a Sarasota Police officer. So, I think, some videos do really well, just showing the specialty units. But I think for us, at least from my agency, I think there’s a balance of showing our focus on community policing, what our Chief Recruiters are looking at. And also, if you do, come to be an officer here. What kind of teams you can join? So, I dabbled in it, we’re still continuing to do it. But if you want, is our website. And we just redesigned it and launched it not too long ago. And, as I said, there’s a whole sub-site within the website just set for recruiting.



Click Here to Watch a Recording of Creating Compelling Videos on the Fly: Lessons for Criminal Justice Professionals.  



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