Social Media and Communications

Upcoming Webinars

06 / 23 / 2022

When Your Investigation Becomes an International Crisis: The PIO’s Role During Major Events

Today’s public information officer (PIO) has to juggle providing timely, accurate information to the public while protecting the integrity of sensitive investigative information in the face of crisis. The [...]

07 / 12 / 2022

Building Regional Communication Partnerships

From natural disasters to criminal incidents, public safety situations often involve multiple agencies. Silo statements shared during a crisis can result in mixed messaging. In this presentation, Police PIO Kate [...]

07 / 26 / 2022

Balancing Operational Challenges of Law Enforcement with First Amendment Rights

Mickey Osterreicher and Mike Parker are a unique team presenting an informative and lively program about the rights and limitations of journalists and citizens to photograph and record police officers [...]

08 / 11 / 2022

Social Listening for Social Content for Animal Shelters

This live presentation is designed specifically for animal shelter representatives who want to learn more about the basics of social media marketing regarding the aspects of social listening and the [...]

08 / 18 / 2022

Graphic Design for Public Engagement

Graphic design has become a "duty as assigned" for PIOs and public engagement teams. Whether you've been tasked with creating an event flyer or developing social media posts, using solid [...]

09 / 22 / 2022

A PIO Reflection Panel: Experiences, Tips and Lessons Learned

Hear from a panel of public information officers talk about their experiences, tips and tricks, and how they keep themselves sane when everything seems to be going sideways. [...]

10 / 04 / 2022

Combatting Misinformation: What Criminal Justice Agencies Need to Know

International bots, troll farms, shepherds: they have been active on social media for more than a decade, but in recent divisive years, they’ve really come to the forefront for [...]

11 / 01 / 2022

Online Reputation Management for Animal Shelters

This live presentation is designed specifically for animal shelter representatives who utilize social media and want to learn more about how to manage your online reputation. Posting compelling content to [...]

11 / 08 / 2022

Frenemies: A PIO Panel Discussion about Rights and Limitations to Record, Report and Official Duties

Mike Parker will lead an informative and lively panel discussion with Mickey Osterreicher and others about the rights and limitations of journalists and citizens to photograph and record police officers [...]

02 / 07 / 2023

Social Media Marketing Strategies for Animal Shelters

This live presentation is designed specifically for animal shelter representatives who want to learn more about the basics of social media marketing and how to build out a social media [...]

Katie Nelson

Joint Responses to Major Incidents: How Law Enforcement and Other Partners Can Truly Work Together

Given the sheer number and extent of events and incidents that have been transpiring one after another, public safety agencies are trying to come up with ways to be able [...]

Angelina Martin

Social Media and Disaster Related Events for Animal Shelters

Coordinating efforts amidst disasters and critical events means unexpected turns of events and other variables that emerge that will render decision-making and serving the community more difficult. This gets even [...]

Katie Nelson

Social Media Threat Assessments

As people’s lives get more and more intertwined with the digital world, actors with criminal intent are leveraging social media and other online spaces to wreak havoc, threaten communities, [...]

Angelina Martin

Intro to Social Media Marketing for Animal Shelters

Social media marketing is important. But this fact was only emphasized further during the pandemic as people were told to stay in their homes and marketing efforts that require physical [...]

Katie Nelson

Hearing Headlines: How You Get to the Meat of the Story

A lot has changed in terms of how people consume information and remain up to date with current events. From waiting to watch the news at a fixed time of [...]

Kate Kimble

Crisis Communication Basics: Speaking Up When You Don’t Know What to Say

We’re all living in a world where information is being released for public consumption constantly. Unfortunately, some of these are actually inaccurate or just deliberate misinformation. Public safety agencies [...]

Emily LaGratta

Communicating Trust: Can Simple Website Edits Boost Legitimacy?

The justice system is under heavy scrutiny. The outcome of this is the public’s deteriorating trust in the agencies and processes within. Trust-building is paramount, but the question being [...]

Katie Nelson

Kate Kimble

Transparency in the Digital Era

Transparency is a success indicator in the public service space. How do organizations effectively achieve this in their efforts in an arena that deals with sensitive if not classified information? [...]

Katie Nelson

Public Information Post-George Floyd

The last 12 months have been intense. In between a pandemic that threw off the whole world, the attack on the Capitol, incidents that pushed the BLM and StopAAPIHate movements into [...]

Katie Nelson

Preparation is Key: Ensuring Your Chief is Ready for Media Interviews

Dealing with critical incidents is a default setting for those working in the law enforcement arena. Those in the front lines are putting themselves at risk handling some of the [...]

Joel Finelstein

John O'Hare

Bob Jensen

Paul G. Goldenberg

Mark Pfeifle

Countering Disinformation Campaigns for Law Enforcement Command Staff, Practitioners, and Public Information Officers

This is the final installment of Justice Clearinghouse’s Disinformation Webinar Series. The first two webinars provided an overview of the damage that disinformation has brought on to the law [...]

Jeffery Carroll

Alex Goldenberg

Glen Mills

Paul G. Goldenberg

Mark Pfeifle

From Flash to Bang: How Disinformation Fueled the Attack on The U.S. Capitol

Disinformation is wreaking havoc on our modern society. The January sixth attack on the Capitol is one of the most glaring and horrifying examples of which. Groups that operate on [...]

John J. Farmer, Jr.

Paul G. Goldenberg

Graham Brookie

Chris Swanson

Donald J. Mihalek

Mark Pfeifle

Unintended Consequences of Disinformation Campaigns on Law Enforcement

Information circulated in online platforms is being leveraged to mobilize the population to stand up for justice and accountability. But the same channels are used to spread false information that [...]

Katie Nelson

You Matter: Self Care for the Social Media Manager

If you’re finding yourself not performing at your best the past months, you’re not the only one. The past 9 months or so had been surreal, from natural disasters, [...]

Rick Hodsdon

Smile! You’re on Not-So Candid Camera

In an era when nearly everyone is equipped with a smart phone with audio-visual recording ability the number of recorded negative encounters between law enforcement and the public over the [...]

Clifford Pinkney

David Hutchinson

Mark Pfeifle

James Stuart

David Beth

Crisis Leadership & Communications in a Complex, Headline-Driven World

Incidents of civil unrest have been materializing in different parts of the US. The issue itself is complex and unfortunately, it is the law enforcement agencies that are bearing the [...]

Katie Nelson

Stand Up, Stand Out: How Social Media Enhances Your Staying Power

Gone were the days when it considered acceptable for organizations to just say “no comment” when asked for a statement. Innovations in communication and broadcasting created a world where the [...]

Nina Stively

Hashtags and Hate Mail

By nature, the public sector is subjected to scrutiny on their decisions and actions, ensuring tax dollars are being spent sensibly. On social media, the criticism is amplified many times [...]

Katie Nelson

Risk vs. Reward: Being the Middle Man in the Digital Age

People’s lives are now online and expect the same for the public sector – to deliver services, provide information, and engage with the population online, and in critical situations, real-time. [...]

Corey Dobridnia

The Public Relations Aspect of Law Enforcement: Creating Internal Agency Buy-In within Your

Any public agency knows that a community’s trust is the best measure of return of investment. And how does an organization gain trust? Through its engagement with the community [...]

Katie Nelson

Your Story, Your Time: Elevating Your Social Media Presence in the Digital Age

The use of social media gave people the freedom and power to share their stories and experiences. Some abused this which resulted in the proliferation of false information and fake [...]

Corey Yunke

Fostering and Maximizing Your Organization’s Community Engagement

Any agency that delivers services to the community understands the value in engaging the citizens and that return on investment is measured through the trust earned. It’s another story [...]

Corey Yunke

Finding Your Social Media “Voice.”

From being a place in the internet where students merely kill their time to connect and meet people through their network of friends, social media has evolved into a one-stop [...]

Corey Yunke

Social Media on a Shoestring Budget

There’s a common misconception that social media management is fast, free and easy. Unlike our personal social media accounts, managing social media for an organization requires a working budget, [...]

Corey Yunke

Launching Your Social Media Program

While social media is viewed as nothing but an avenue to kill time for most people, it has evolved into playing a critical role for institutions – from private companies to [...]

Dean Cunningham

Kate Kimble

Breaking Your Own News: Telling Your Story on Your Own Terms

Technology helped a lot for people to keep in touch and stay updated whether it is with other people or with their community. Every minute, millions of content are being [...]

After the Webinar: Social Media and Disaster Related Events for Animal Shelters. Q&A with Angelina Martin

Webinar presenter Angelina Martin answered a number of your questions after her presentation, Social Media and Disaster-Related Events for Animal Shelters. Here are just a few of her responses. [...]

Thoughts on Social Media Numbers from Angelina Martin

Angelina Martin shared a number so many great reminders during her webinar, Social Media Marketing for Animal Shelters. Here’s just one that she shared. "In social media, always follow [...]

Thoughts on Social Media and Social Good from Angelina Martin

Angelina Martin shared so many great reminders during her webinar, Social Media Marketing for Animal Shelters. Here’s just one that she shared. "Always use social media for social good. &[...]

Thoughts on Networking from Angelina Martin

Angelina Martin shared a number of great reminders during her webinar, Social Media Marketing for Animal Shelters. Here’s just one that she shared. "The first rule of social media [...]

After the Webinar: Social Media Threat Assessments. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Social Media Threat Assessments. Here are just a few of her responses. Audience Question: Is there [...]

After the Webinar: Social Media Marketing for Animal Shelters. Q&A with Angelina Martin

Webinar presenter Angelina Martin answered a number of your questions after her presentation, Social Media Marketing for Animal Shelters. Here are just a few of her responses. Audience Question: [...]

After the Webinar: Crisis Communication Basics. Q&A with Kate Kimble

Webinar presenter Kate Kimble answered a number of your questions after her presentation, Crisis Communication Basics: Speaking Up When You Don't Know What to Say. Here are just a few [...]

After the Webinar: Motivational Conversations for Community Building. Q&A with Al Cobos

Webinar presenter Al Cobos answered a number of your questions after his presentation, Motivational Conversations for Community Building. Here are just a few of his responses. Audience Question: How can [...]

After the Webinar: Communicating Trust: Can Simple Website Edits Boost Legitimacy? Q&A with Emily LaGratta

Webinar presenter Emily LaGratta answered a number of your questions after her presentation, Communicating Trust: Can Simple Website Edits Boost Legitimacy? Here are just a few of her responses. [...]

After the Webinar: Transparency in the Digital Age. Q&A with the Presenters

Webinar presenters Katie Nelson and Kate Kimble answered a number of your questions after their presentation, Transparency in the Digital Era. Here are just a few of their responses. [...]

After the Webinar: Public Information Post-George Floyd. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Public Information Post-George Floyd. Here are just a few of her responses. Audience Question: We are [...]

After the Webinar: Is Your Chief Ready for Media Interviews? Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Is Your Chief Ready for Media Interviews - Preparation is Key. Here are just a few of [...]

After the Webinar: The Unintended Consequences of Disinformation Campaigns. Q&A with the Presenters

Webinar presenters John Farmer, Paul Goldenberg, Graham Brookie, Chris Swanson, Don Mihalek, and Mark Pfeifle answered a number of your questions after their presentation, The Unintended Consequences of Disinformation Campaigns [...]

Thoughts on Preparing Your Agency for the Future from Katie Nelson

Katie Nelson shared a number of excellent insights and advice during her webinar, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here’s just one reminder she [...]

After the Webinar: You Matter – Self Care for PIOs. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, You Matter: Self Care for PIOs. Here are just a few of her responses. Audience Question: [...]

After the Webinar: Crisis Leadership and Communications in a Complex, Headline Driven World. Q&A with the Presenters

Webinar panelists Sheriffs David Hutchinson, James Stuart, David Beth, Clifford Pinkney (ret), presenter Mark Pfeifle and NSA Executive Director Johnathan Thompson answered a number of your questions after their presentation, [...]

Thoughts on Service from Katie Nelson

Katie Nelson shared a number of excellent insights and advice during her webinar, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here’s just one reminder she [...]

Thoughts on Off the Record Conversations from Dr. Jeff Fox, PhD

Dr. Jeff Fox, PhD shared some incredible insights and advice during the webinar, Creating and Maintaining a Professional Workplace: Managing Difficult People, and Dealing with Negativity. Here’s just one [...]

Thoughts on Investing in the Future from Katie Nelson

Katie Nelson shared a number of excellent insights and advice during her webinar, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here’s just one reminder she [...]

After the Webinar: Stand Up, Stand Out. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here are just a few of [...]

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