Social Media and Communications

Upcoming Webinars

Dara Nelson

10 / 05 / 2023

The PIO Response to a Hostage Situation: A Case Study of the Congregation Beth Israel Synagogue

On January 15th, 2022 an international terrorist entered the Congregation Beth Israel Synagogue in Colleyville, Texas, and took 4 people hostage, including the Rabbi, kicking off an 11-hour standoff with local, state, [...]

Kym Craven

Jenn Rineer

Katherine Hoogesteyn

10 / 24 / 2023

Inclusive Recruiting: Practical Guidance for Reaching More Women Applicants

Many police agencies strive to recruit more women applicants and members of other minoritized groups. Yet, until recently, there has been very little evidence to guide practice in this area. [...]

10 / 26 / 2023

Navigating Negativity: Strategies for Managing Trolls and Online Critics

Social media can be a place for both connection and conflict, and public service organizations are often the target of critical commentary online. While showing up to the virtual conversation [...]

11 / 02 / 2023

Surviving a Social Media Hack

What would you do if your agency’s official social media accounts got hacked? How would you let your community know? How would you get control back? And what can [...]

Al Cobos

11 / 07 / 2023

Executive Communication: Getting Your People to Understand Your Message

As an effective leader and communicator, we need to have our employees understand the intent of our message and why it is important to the organization. We can have the [...]

01 / 30 / 2024

Out-of-the-Box ideas for Community Engagement

With law enforcement under intensive scrutiny, community engagement is more important than ever before. That scrutiny, however, also bred distrust of police, so old engagement strategies may no longer be [...]

04 / 04 / 2024

Can We Do That? How to Ensure You Have a Solid Social Media Policy

Social media policies can and should cover the breadth of what social media can do for your agency, both in a professional and in a personal capacity. Getting detailed in [...]

David Fisher

Katie Nelson

08 / 13 / 2024

Never Forgotten: Re-Investigating Cold Cases through Teamwork

Sometimes it takes new technology to get a new lead on an old, unsolved case. Sometimes, it takes a team to divide and conquer and catch a killer. Learn how [...]

Brian Bubar

Community Briefing Videos: Ensuring Consistent Crisis Communication before, during, and after a Critical Incident

In the realm of crisis communication, navigating the intricacies of critical incidents and effectively engaging with communities is a complex endeavor. Captain Brian Bubar of the San Pablo Police Department [...]

Angelina Martin

Top Social Media and Communications Challenges for Animal Welfare Agencies

These days, social media marketing is a valuable skill for just about any entity that wants to reach and engage with its target audience. The same is true for the [...]

Alaina Gertz

PIO Lessons Learned During the US Capitol Insurrection

On January 6th, 2021, a violent mob attempted to disrupt the counting of electoral ballots by launching an assault on the United States Capitol. The Metropolitan Police Department (MPD) swiftly responded [...]

Katie Nelson

Secrets Don’t Make Friends: How to Ensure You Are Communicating Well With Your Internal Audiences

How we feel inside emanates outside. The same can be said with organizations. When employees are provided with what they are needed inside, they are able to better assist the [...]

Jeremy Warnick

Breaking through the Media in 2023: Time-Tested and New Strategies to Secure Positive News Coverage

The news media still plays a significant role in shaping public perceptions of law enforcement. However, the 24-hour news cycle and competitive media landscape create challenges for public safety agencies [...]

Don Redmond

Avoiding Ethical Landmines: Gaining Acceptance of Your UAS Drone Program

Unmanned Aerial Systems (UAS) better known as drones are being adopted by more and more public safety agencies to improve first responder service. But given that it is still a [...]

Genevieve Judge

Creating Compelling Mobile Video on the Fly

Utilizing mobile devices to create videos can be an effective yet easily-implementable way to capture and document incidents in real time as well as create compelling messaging for law enforcement. [...]

Katie Nelson

Kate Kimble

Navigating the Pathway to Public Trust

Various strategies have been developed in the realm of policing when it comes to improving the performance as well as the reputation of the profession. One approach that is being [...]

Angelina Martin

Social Media Marketing Strategies for Animal Shelters

Content is king. This is a phrase that has been used in the tech space since the 1990s. In 2023, does this adage still measure up? Is it still content that [...]

Mickey Osterreicher

Nelly Miles

Michael Parker

Katie Nelson

Frenemies: A PIO Panel Discussion about Rights and Limitations to Record, Report and Official Duties

In a world of 24-hour news cycles and the public demanding information at the soonest possible time, the importance of Public Information Officers in law enforcement is made apparent. This [...]

Angelina Martin

Online Reputation Management for Animal Shelters

71% of people check their smartphones within 10 minutes of waking up. Whether it is just to check the time, critical emails or messages received, or catch up on news and other [...]

Sarah Boyd

Combatting Misinformation: What Criminal Justice Agencies Need to Know

We all saw over the last 20 years how access to information through the internet quickly morphed into the proliferation of disinformation. It started with chain letters and spam, which then [...]

Steven A. Smith Jr.

Philip Smith

Katie Nelson

A PIO Reflection Panel: Experiences, Tips and Lessons Learned

In a fast-paced and highly critical world where information and misinformation spread in a matter of seconds, having a Public Information Officer (PIO) for law enforcement agencies is no longer [...]

Kate Kimble

Graphic Design for Public Engagement

In today’s world where information is expected to be delivered to the public in real-time – almost any industry is required to have someone with some level of graphic design [...]

Angelina Martin

Social Listening for Social Content for Animal Shelters

Animal welfare organizations and the communities they serve have a symbiotic relationship. The community seeks the animal welfare agency’s help when they have situations that entail specialized skills and [...]

Mickey Osterreicher

Michael Parker

Balancing Operational Challenges of Law Enforcement with First Amendment Rights

A picture is worth a thousand words – but a video of a police officer can garner a million views and is on the internet forever. In today’s world, cameras [...]

Madeline Noblett

Kate Kimble

Building Regional Communication Partnerships

Public service agencies are recognizing the importance of a multi-disciplinary and inter-agency approach to critical incident response as well as the significance of public information and communications teams in these [...]

Nelly Miles

When Your Investigation Becomes an International Crisis: The PIO’s Role During Major Events

Critical incidents, particularly officer use of force and officer-involved shootings, create challenges for law enforcement agencies. But more than the details of the event or the people involved in it, [...]

Katie Nelson

Joint Responses to Major Incidents: How Law Enforcement and Other Partners Can Truly Work Together

Given the sheer number and extent of events and incidents that have been transpiring one after another, public safety agencies are trying to come up with ways to be able [...]

Angelina Martin

Social Media and Disaster Related Events for Animal Shelters

Coordinating efforts amidst disasters and critical events means unexpected turns of events and other variables that emerge that will render decision-making and serving the community more difficult. This gets even [...]

Katie Nelson

Social Media Threat Assessments

As people’s lives get more and more intertwined with the digital world, actors with criminal intent are leveraging social media and other online spaces to wreak havoc, threaten communities, [...]

Angelina Martin

Intro to Social Media Marketing for Animal Shelters

Social media marketing is important. But this fact was only emphasized further during the pandemic as people were told to stay in their homes and marketing efforts that require physical [...]

Katie Nelson

Hearing Headlines: How You Get to the Meat of the Story

A lot has changed in terms of how people consume information and remain up to date with current events. From waiting to watch the news at a fixed time of [...]

Kate Kimble

Crisis Communication Basics: Speaking Up When You Don’t Know What to Say

We’re all living in a world where information is being released for public consumption constantly. Unfortunately, some of these are actually inaccurate or just deliberate misinformation. Public safety agencies [...]

Emily LaGratta

Communicating Trust: Can Simple Website Edits Boost Legitimacy?

The justice system is under heavy scrutiny. The outcome of this is the public’s deteriorating trust in the agencies and processes within. Trust-building is paramount, but the question being [...]

Katie Nelson

Kate Kimble

Transparency in the Digital Era

Transparency is a success indicator in the public service space. How do organizations effectively achieve this in their efforts in an arena that deals with sensitive if not classified information? [...]

Katie Nelson

Public Information Post-George Floyd

The last 12 months have been intense. In between a pandemic that threw off the whole world, the attack on the Capitol, incidents that pushed the BLM and StopAAPIHate movements into [...]

Katie Nelson

Preparation is Key: Ensuring Your Chief is Ready for Media Interviews

Dealing with critical incidents is a default setting for those working in the law enforcement arena. Those in the front lines are putting themselves at risk handling some of the [...]

Joel Finelstein

John O'Hare

Bob Jensen

Paul G. Goldenberg

Mark Pfeifle

Countering Disinformation Campaigns for Law Enforcement Command Staff, Practitioners, and Public Information Officers

This is the final installment of Justice Clearinghouse’s Disinformation Webinar Series. The first two webinars provided an overview of the damage that disinformation has brought on to the law [...]

Jeffery Carroll

Alex Goldenberg

Glen Mills

Paul G. Goldenberg

Mark Pfeifle

From Flash to Bang: How Disinformation Fueled the Attack on The U.S. Capitol

Disinformation is wreaking havoc on our modern society. The January sixth attack on the Capitol is one of the most glaring and horrifying examples of which. Groups that operate on [...]

John J. Farmer, Jr.

Paul G. Goldenberg

Graham Brookie

Chris Swanson

Donald J. Mihalek

Mark Pfeifle

Unintended Consequences of Disinformation Campaigns on Law Enforcement

Information circulated in online platforms is being leveraged to mobilize the population to stand up for justice and accountability. But the same channels are used to spread false information that [...]

Katie Nelson

You Matter: Self Care for the Social Media Manager

If you’re finding yourself not performing at your best the past months, you’re not the only one. The past 9 months or so had been surreal, from natural disasters, [...]

Rick Hodsdon

Smile! You’re on Not-So Candid Camera

In an era when nearly everyone is equipped with a smart phone with audio-visual recording ability the number of recorded negative encounters between law enforcement and the public over the [...]

Clifford Pinkney

David Hutchinson

Mark Pfeifle

James Stuart

David Beth

Crisis Leadership & Communications in a Complex, Headline-Driven World

Incidents of civil unrest have been materializing in different parts of the US. The issue itself is complex and unfortunately, it is the law enforcement agencies that are bearing the [...]

Katie Nelson

Stand Up, Stand Out: How Social Media Enhances Your Staying Power

Gone were the days when it considered acceptable for organizations to just say “no comment” when asked for a statement. Innovations in communication and broadcasting created a world where the [...]

Nina Stively

Hashtags and Hate Mail

By nature, the public sector is subjected to scrutiny on their decisions and actions, ensuring tax dollars are being spent sensibly. On social media, the criticism is amplified many times [...]

Katie Nelson

Risk vs. Reward: Being the Middle Man in the Digital Age

People’s lives are now online and expect the same for the public sector – to deliver services, provide information, and engage with the population online, and in critical situations, real-time. [...]

Corey Dobridnia

The Public Relations Aspect of Law Enforcement: Creating Internal Agency Buy-In within Your

Any public agency knows that a community’s trust is the best measure of return of investment. And how does an organization gain trust? Through its engagement with the community [...]

Katie Nelson

Your Story, Your Time: Elevating Your Social Media Presence in the Digital Age

The use of social media gave people the freedom and power to share their stories and experiences. Some abused this which resulted in the proliferation of false information and fake [...]

Corey Yunke

Fostering and Maximizing Your Organization’s Community Engagement

Any agency that delivers services to the community understands the value in engaging the citizens and that return on investment is measured through the trust earned. It’s another story [...]

Corey Yunke

Finding Your Social Media “Voice.”

From being a place in the internet where students merely kill their time to connect and meet people through their network of friends, social media has evolved into a one-stop [...]

Corey Yunke

Social Media on a Shoestring Budget

There’s a common misconception that social media management is fast, free and easy. Unlike our personal social media accounts, managing social media for an organization requires a working budget, [...]

Corey Yunke

Launching Your Social Media Program

While social media is viewed as nothing but an avenue to kill time for most people, it has evolved into playing a critical role for institutions – from private companies to [...]

Dean Cunningham

Kate Kimble

Breaking Your Own News: Telling Your Story on Your Own Terms

Technology helped a lot for people to keep in touch and stay updated whether it is with other people or with their community. Every minute, millions of content are being [...]

Cassidee Carlson

Developing a PIO Support Program for Families During Mass Casualty Events

The recent shooting in Kentucky was the 11th of the year, and the worst so far. This statistic is difficult to wrap our heads around as it is only 25 days [...]

Cassidee Carlson

Crisis Communications During the Aurora Movie Theater Shooting

A few weeks ago, we went through the detailed timeline of the Century 16 Theatre Shooting in Aurora Colorado. Lieutenant Stephen Redfearn of the Aurora PD recounted the events as a [...]

After the Webinar: Top Social Media and Communications Challenges for Animal Welfare. Q&A with Angelina Martin

Webinar presenter Angelina Martin answered a number of your questions after her webinar, Top Social Media and Communications Challenges for Animal Welfare Agencies. Here are just a few of her [...]

Thoughts about Engaged Employees from Katie Nelson

During her webinar, Katie Nelson shared a number of great insights and statistics during the webinar, Secrets Don't Make Friends: How to Ensure You Are Communicating Well with Your Internal [...]

Thoughts about Employee Communications from Katie Nelson

During her webinar, Katie Nelson shared a number of great insights and statistics during the webinar, Secrets Don't Make Friends: How to Ensure You Are Communicating Well with Your Internal [...]

Thoughts about What Matters to Employees from Katie Nelson

During her webinar, Katie Nelson shared a number of great insights and statistics during the webinar, Secrets Don't Make Friends: How to Ensure You Are Communicating Well with Your Internal [...]

After the Webinar: How to Ensure You Are Communicating Well with Your Internal Audiences. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her webinar, Secrets Don't Make Friends: How to Ensure You Are Communicating Well with Your Internal Audiences. Here are [...]

After the Webinar: Breaking through the Media. Q&A with Jeremy Warnick

Webinar presenter Jeremy Warnick answered a number of your questions after his presentation, Breaking through the Media: Time Tested and New Strategies to Secure Positive News Coverage. Here are just [...]

After the Webinar: Creating Compelling Mobile Video on the Fly. Q&A with Genevieve Judge

Webinar presenter Genevieve Judge answered a number of your questions after her webinar, Creating Compelling Videos on the Fly: Lessons for Criminal Justice Professionals. Here are just a few of [...]

After the Webinar: Navigating the Pathway to Public Trust. Q&A with the Presenters

Webinar presenters Katie Nelson and Kate Kimble answered a number of your questions after their presentation, Navigating the Pathway to Public Trust. Here are just a few of their responses. &[...]

Thoughts on Planning from Katie Nelson

Katie Nelson always has so many great insights to share during her webinars. This was just one that caught our attention: "A successful response is like a cake recipe. You [...]

After the Webinar: Social Media Marketing Strategies for Animal Shelters. Q&A with Angelina Martin

Webinar presenter Angelina Martin answered a number of your questions after her presentation, Social Media Marketing for Animal Shelters. Here are just a few of her responses. Audience Question: [...]

Thoughts about the Importance of Employee Communications from Steve Smith

Such a great and important reminder that Steve Smith made during the PIO panel discussion, "A PIO Reflection Panel: Experiences, Tips and Lessons Learned." "Keep your people informed. They can [...]

Thoughts on Earning Community Trust from Katie Nelson

Katie Nelson always has so many great insights to share during her webinars. This was just one that caught our attention: "An informed community is an educated community. And an [...]

After the Webinar: Town and Gown – Partnering with Academic Organizations to Leverage Additional Resources. Q&A with the Presenters

Webinar presenters Elizabeth Dunn, Rebecca Morgenstern Brenner, and Dr. John Schultz answered a number of your questions after their presentation, Town and Gown: Partnering with Academic Organizations to Leverage Additional [...]

After the Webinar: Frenemies – A PIO Panel Discussion about Rights and Limitations to Record, Report and Official Duties. Q&A with the Panelists

Webinar panelistsMIckey Osterreicher, Nelly Miles, Katie Nelson, and Mike Parker answered a number of your questions after their presentation, Frenemies: A PIO Panel Discussion about Rights and Limitations to Record, [...]

After the Webinar: Combatting Misinformation: What Criminal Justice Agencies Need to Know. Q&A with Sarah Boyd

Webinar presenter Sarah Boyd answered a number of your questions after her presentation, Combatting Misinformation: What Criminal Justice Agencies Need to Know. Here are just a few of her responses. &[...]

After the Webinar: A PIO Reflection Panel. Q&A with the Presenters

Webinar presenters Philip Smith, Steven Smith, and Katie Nelson answered a number of your questions after their presentation, A PIO Reflection Panel: Experiences, Tips and Lessons Learned. Here are just [...]

After the Webinar: Graphic Design for Public Engagement. Q&A with Kate Kimble

Webinar presenter Kate Kimble answered a number of your questions after her presentation, Graphic Design for Public Engagement. Here are just a few of her responses. Audience Question: With [...]

After the Webinar: Social Listening for Social Content for Animal Shelters. Q&A with Angelina Martin

Webinar presenter Angelina Martin answered a number of your questions after her presentation, Social Listening for Social Content for Animal Shelters. Here are just a few of her responses. [...]

After the Webinar: When Your Investigation Becomes an International Crisis. Q&A with Nelly Miles

Webinar presenter Nelly Miles answered a number of your questions after her presentation When Your Investigation Becomes an International Crisis: The PIO's Role during Major Events. Here are just a [...]

Kind Words from our Members

Awww, Nicole, you made us blush. Thank you for your kind words! To learn more about our upcoming webinars, click here. To learn how to become [...]

After the Webinar: Joint Responses to Major Incidents. Q&A with Katie Nelson

Webinar presenter Jonni Redick answered a number of your questions after her presentation, Join Incident Responses to Major Incidents: How Law Enforcement and Other Partners Can Truly Work Together. Here [...]

After the Webinar: Social Media and Disaster Related Events for Animal Shelters. Q&A with Angelina Martin

Webinar presenter Angelina Martin answered a number of your questions after her presentation, Social Media and Disaster-Related Events for Animal Shelters. Here are just a few of her responses. [...]

Thoughts on Social Media Numbers from Angelina Martin

Angelina Martin shared a number so many great reminders during her webinar, Social Media Marketing for Animal Shelters. Here’s just one that she shared. "In social media, always follow [...]

Thoughts on Social Media and Social Good from Angelina Martin

Angelina Martin shared so many great reminders during her webinar, Social Media Marketing for Animal Shelters. Here’s just one that she shared. "Always use social media for social good. &[...]

Thoughts on Networking from Angelina Martin

Angelina Martin shared a number of great reminders during her webinar, Social Media Marketing for Animal Shelters. Here’s just one that she shared. "The first rule of social media [...]

After the Webinar: Social Media Threat Assessments. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Social Media Threat Assessments. Here are just a few of her responses. Audience Question: Is there [...]

After the Webinar: Social Media Marketing for Animal Shelters. Q&A with Angelina Martin

After the Webinar: Crisis Communication Basics. Q&A with Kate Kimble

Webinar presenter Kate Kimble answered a number of your questions after her presentation, Crisis Communication Basics: Speaking Up When You Don't Know What to Say. Here are just a few [...]

After the Webinar: Motivational Conversations for Community Building. Q&A with Al Cobos

Webinar presenter Al Cobos answered a number of your questions after his presentation, Motivational Conversations for Community Building. Here are just a few of his responses. Audience Question: How can [...]

After the Webinar: Communicating Trust: Can Simple Website Edits Boost Legitimacy? Q&A with Emily LaGratta

Webinar presenter Emily LaGratta answered a number of your questions after her presentation, Communicating Trust: Can Simple Website Edits Boost Legitimacy? Here are just a few of her responses. [...]

After the Webinar: Transparency in the Digital Age. Q&A with the Presenters

Webinar presenters Katie Nelson and Kate Kimble answered a number of your questions after their presentation, Transparency in the Digital Era. Here are just a few of their responses. [...]

After the Webinar: Public Information Post-George Floyd. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Public Information Post-George Floyd. Here are just a few of her responses. Audience Question: We are [...]

After the Webinar: Is Your Chief Ready for Media Interviews? Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Is Your Chief Ready for Media Interviews - Preparation is Key. Here are just a few of [...]

After the Webinar: The Unintended Consequences of Disinformation Campaigns. Q&A with the Presenters

Webinar presenters John Farmer, Paul Goldenberg, Graham Brookie, Chris Swanson, Don Mihalek, and Mark Pfeifle answered a number of your questions after their presentation, The Unintended Consequences of Disinformation Campaigns [...]

Thoughts on Preparing Your Agency for the Future from Katie Nelson

Katie Nelson shared a number of excellent insights and advice during her webinar, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here’s just one reminder she [...]

After the Webinar: You Matter – Self Care for PIOs. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, You Matter: Self Care for PIOs. Here are just a few of her responses. Audience Question: [...]

After the Webinar: Crisis Leadership and Communications in a Complex, Headline Driven World. Q&A with the Presenters

Webinar panelists Sheriffs David Hutchinson, James Stuart, David Beth, Clifford Pinkney (ret), presenter Mark Pfeifle and NSA Executive Director Johnathan Thompson answered a number of your questions after their presentation, [...]

Thoughts on Service from Katie Nelson

Katie Nelson shared a number of excellent insights and advice during her webinar, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here’s just one reminder she [...]

Thoughts on Off the Record Conversations from Dr. Jeff Fox, PhD

Dr. Jeff Fox, PhD shared some incredible insights and advice during the webinar, Creating and Maintaining a Professional Workplace: Managing Difficult People, and Dealing with Negativity. Here’s just one [...]

Thoughts on Investing in the Future from Katie Nelson

Katie Nelson shared a number of excellent insights and advice during her webinar, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here’s just one reminder she [...]

After the Webinar: Stand Up, Stand Out. Q&A with Katie Nelson

Webinar presenter Katie Nelson answered a number of your questions after her presentation, Stand Up, Stand Out: How Social Media Enhances Your Staying Power. Here are just a few of [...]

Developing a PIO Support Program for Families During a Mass Casualty Event: An Interview with Cassidee Carlson

Christina McCale

When a major event happens, such as a mass casualty incident, first responder agencies can be deluged by local, national -- even international press... Not to mention social media. It [...]

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